Sofy
A women’s health platform that makes complex health information approachable for a Gen Z audience. UX research, mobile app and a full design system.
Selected work
The work argues for itself.
Four shipped projects across healthcare, enterprise, fashion and hospitality. Every one started with the business problem.
Motherson
A supplier portal that modernizes enterprise manufacturing workflows and removes operational friction at scale.
Intrude
A premium Indian streetwear label positioned through brand strategy, packaging and a distinctive digital experience.
Segreto
A premium nightlife identity, made consistent across campaigns, social and every guest touchpoint.